{"id":262,"date":"2024-01-01T00:22:19","date_gmt":"2024-01-01T05:22:19","guid":{"rendered":"https:\/\/suzzettefreedlander.com\/?page_id=262"},"modified":"2024-01-07T21:29:58","modified_gmt":"2024-01-08T02:29:58","slug":"pur","status":"publish","type":"page","link":"https:\/\/suzzettefreedlander.com\/index.php\/pur\/","title":{"rendered":"PUR"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"600\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-logo.png\" alt=\"\" class=\"wp-image-265\" style=\"width:206px;height:auto\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-logo.png 987w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-logo-300x182.png 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-logo-768x467.png 768w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Website<\/h2>\n\n\n\n<p>Brand.com and Retail.com assets created for complete product line containing <br>pitchers, faucet systems and filters across US and Canada regions and languages.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af1094&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1274\" height=\"677\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website.jpg\" alt=\"\" class=\"wp-image-270\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website.jpg 1274w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website-300x159.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website-1024x544.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website-768x408.jpg 768w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Desktop<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af14ec&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"677\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website-mobile.png\" alt=\"\" class=\"wp-image-269\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website-mobile.png 340w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-website-mobile-151x300.png 151w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mobile<\/figcaption><\/figure>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af1a85&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2109\" height=\"2383\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-assets.jpg\" alt=\"\" class=\"wp-image-263\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-assets.jpg 2109w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-assets-266x300.jpg 266w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-assets-906x1024.jpg 906w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-assets-768x868.jpg 768w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-assets-1359x1536.jpg 1359w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-assets-1813x2048.jpg 1813w\" sizes=\"auto, (max-width: 2109px) 100vw, 2109px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media<\/h2>\n\n\n\n<p>Facebook, Instagram, TikTok<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/08_PUR-Watermelon-Day-PICK-STILL.jpg\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/08_PUR-Watermelon-Day-PICK.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-holiday-Presents\u200b_Reel_STILL.jpg\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-holiday-Presents\u200b_Reel_1080x1920.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1177\" height=\"975\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-4.jpg\" alt=\"\" class=\"wp-image-276\" style=\"width:325px;height:auto\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-4.jpg 1177w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-4-300x249.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-4-1024x848.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-4-768x636.jpg 768w\" sizes=\"auto, (max-width: 1177px) 100vw, 1177px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1238\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-2.jpg\" alt=\"\" class=\"wp-image-275\" style=\"width:228px;height:auto\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-2.jpg 1179w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-2-286x300.jpg 286w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-2-975x1024.jpg 975w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Facebook-2-768x806.jpg 768w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Packaging<\/h2>\n\n\n\n<p>Worked on PUR packaging from research to concepts to execution for entire product line of pitchers, faucet systems and filters for US and Canada regions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"600\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-banner.jpg\" alt=\"\" class=\"wp-image-267\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-banner.jpg 1440w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-banner-300x125.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-banner-1024x427.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-banner-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af2147&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2109\" height=\"1393\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-artwork.jpg\" alt=\"\" class=\"wp-image-266\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-artwork.jpg 2109w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-artwork-300x198.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-artwork-1024x676.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-artwork-768x507.jpg 768w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-artwork-1536x1015.jpg 1536w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-artwork-2048x1353.jpg 2048w\" sizes=\"auto, (max-width: 2109px) 100vw, 2109px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><strong>Packaging Evolution: <\/strong>Played a role in all variations of PUR packaging through the years. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"600\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-evolution.jpg\" alt=\"\" class=\"wp-image-268\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-evolution.jpg 1440w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-evolution-300x125.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-evolution-1024x427.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pkg-evolution-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Art Direction<\/h2>\n\n\n\n<p>Worked closely with designer and cross functional team to create campaign across all platforms.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af25f8&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"756\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-1.jpg\" alt=\"\" class=\"wp-image-444\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-1.jpg 1090w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-1-300x208.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-1-1024x710.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-1-768x533.jpg 768w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af29eb&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1076\" height=\"754\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-2.jpg\" alt=\"\" class=\"wp-image-443\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-2.jpg 1076w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-2-300x210.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-2-1024x718.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-Facebook-spring-2-768x538.jpg 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af2e41&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-1.jpeg\" alt=\"\" class=\"wp-image-446\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-1.jpeg 1179w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-1-248x300.jpeg 248w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-1-847x1024.jpeg 847w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-1-768x929.jpeg 768w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram Post<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af3245&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1450\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-2.jpeg\" alt=\"\" class=\"wp-image-447\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-2.jpeg 1179w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-2-244x300.jpeg 244w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-2-833x1024.jpeg 833w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2024\/01\/PUR-instagram-spring-2-768x945.jpeg 768w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram Grid view: used product line art<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In-house Photography<\/h2>\n\n\n\n<p>Utilized our in-house photo studio to create stills and stop motion <\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Classic-oranges.gif\" alt=\"\" class=\"wp-image-281\" style=\"width:293px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Email<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fb225af37e1&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"2560\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Email-scaled.jpg\" alt=\"\" class=\"wp-image-264\" style=\"width:389px;height:auto\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Email-scaled.jpg 628w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Email-251x1024.jpg 251w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Email-768x3131.jpg 768w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-Email-377x1536.jpg 377w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">POP Display<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1159\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-display-Faucet.jpg\" alt=\"\" class=\"wp-image-280\" style=\"width:535px;height:auto\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-display-Faucet.jpg 2400w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-display-Faucet-300x145.jpg 300w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-display-Faucet-1024x495.jpg 1024w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-display-Faucet-768x371.jpg 768w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-display-Faucet-1536x742.jpg 1536w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-display-Faucet-2048x989.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"1973\" src=\"http:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pop.jpg\" alt=\"\" class=\"wp-image-272\" style=\"width:184px;height:auto\" srcset=\"https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pop.jpg 872w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pop-133x300.jpg 133w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pop-453x1024.jpg 453w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pop-768x1738.jpg 768w, https:\/\/suzzettefreedlander.com\/wp-content\/uploads\/2023\/12\/PUR-pop-679x1536.jpg 679w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Website Brand.com and Retail.com assets created for complete product line containing pitchers, faucet systems and filters across US and Canada regions and languages. Social Media Facebook, Instagram, TikTok Packaging Worked on PUR packaging from research to concepts to execution for entire product line of pitchers, faucet systems and filters for US and Canada regions. Packaging [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-262","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/pages\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":8,"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/pages\/262\/revisions"}],"predecessor-version":[{"id":484,"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/pages\/262\/revisions\/484"}],"wp:attachment":[{"href":"https:\/\/suzzettefreedlander.com\/index.php\/wp-json\/wp\/v2\/media?parent=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}